SEO & Content

Be found everywhere
your customers
are searching.

Search has changed. Your customers aren't just asking Google — they're searching on TikTok, YouTube, Reddit and increasingly getting answers directly from AI. Modern SEO means owning your entity across all of them.

Brief this service All services

Google & Bing

Traditional organic + AI Overviews

AI Search

ChatGPT, Perplexity, Claude

Social Search

TikTok, YouTube, Reddit

Local & Maps

Google Business, Bing Places

Goal: Own your entity across every search channel

The Modern Approach

Entity optimisation.
Own the conversation,
not just the ranking.

Traditional SEO focused on ranking keywords in Google. That still matters — but it's no longer enough. Search behaviour has fragmented across platforms, and your customers discover brands on YouTube, Reddit, TikTok and AI tools as much as they do on Google.

Entity optimisation connects all of this. Instead of chasing individual keywords, you build a clear, consistent and authoritative presence around your brand, your products and your expertise — so wherever someone searches, your business is the recognised answer.

"The goal isn't to rank for a keyword. It's to be the recognised entity across every platform your customer uses to search."

Your

Entity

Google
Search & AI Overviews

 AI Tools
ChatGPT · Perplexity

YouTube
Video search

TikTok
Social search

Reddit
Community trust

Maps
Local presence

Be the answer — wherever the question is asked

GEO — Generative Engine Optimisation

When AI answers
the question —
is it mentioning you?

AI-powered search is changing how people find information. Google's AI Overviews answer questions directly in the results page. ChatGPT and Perplexity are replacing the first click for millions of searches every day.

GEO — Generative Engine Optimisation — is about making sure your brand, your expertise and your content are the sources these AI tools draw from when they answer questions in your space.

It's built on the same foundations as great SEO — authoritative content, structured data, strong entity signals — but optimised specifically for how AI models understand and cite information.

Google AI Overviews

AI-generated summaries appear above organic results for millions of queries. We structure your content so Google's AI pulls from your pages.

ChatGPT & Perplexity Citations

These tools cite sources when answering questions. We build the authority signals that put your content in the pool they draw from.

Structured Data & Entity Markup

Schema markup helps AI understand exactly what your business is, what it does, and why it's authoritative — in the language machines read.

Multi-Channel Visibility

Your customers search
on more than Google.

We optimise your presence across every platform where your audience discovers, researches and validates — building consistent entity signals that compound across all channels.

Google & Bing

Traditional organic search plus optimisation for AI Overviews and featured snippets. Technical SEO, content strategy and link authority.

Core + AI-optimised

YouTube

The second-largest search engine in the world. Video title, description and chapter optimisation for discoverability across YouTube and Google Video results.

Video search optimisation

TikTok

Over 40% of Gen Z use TikTok as a search engine. Content strategy, hashtag research and caption optimisation to appear in TikTok's search results.

Social discovery

Reddit results dominate Google for research-intent queries. We identify where your audience asks questions and build a genuine, trustworthy presence there.

Community & trust signals

AI Search Tools

ChatGPT, Perplexity and Google Gemini are the first stop for millions of research queries. GEO ensures your brand is in the answer, not just the results.

Generative Engine Optimisation

Local & Maps

Google Business Profile optimisation, local citation building and map pack visibility for businesses serving a geographic area.

Local entity authority

What's Included

Everything we
deliver.

A full-service SEO and content programme covering technical foundations, entity building, content creation and multi-channel optimisation.

Technical SEO audit & implementation

Site speed, crawlability, Core Web Vitals, indexation and structured data — the foundations everything else is built on.

Entity & knowledge graph optimisation

Building the signals that help Google and AI tools understand who you are — schema markup, knowledge panels, brand mentions and consistent NAP data.

Keyword & search intent research

Mapping what your audience searches for across all channels — not just Google keywords, but YouTube queries, Reddit threads and AI prompt patterns.

Content creation & optimisation

Blog posts, landing pages, guides and pillar content written to rank, to answer AI queries and to be genuinely useful to real people.

GEO — AI search optimisation

Structuring content to be cited by ChatGPT, Perplexity and Google's AI Overviews when users ask questions in your space.

Multi-channel presence building

Optimising visibility across YouTube, TikTok, Reddit and other platforms where your audience discovers and validates before buying.

Link building & authority development

Earning backlinks that build domain authority and reinforce entity signals — quality over quantity, every time.

Monthly reporting

Clear reports covering rankings, traffic and visibility across channels — not just a data dump, but an honest assessment of what's working.

Why SEO still wins

SEO is the only marketing channel where your investment compounds over time. Every page you rank, every entity signal you build, every piece of authority you earn keeps working long after the work is done.

Most businesses rely too heavily on paid media, where visibility stops the moment spend stops. SEO builds an asset. Combined with modern entity and AI optimisation, it's the most durable visibility strategy available.