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About

Helping the next generation
become the long-term future.

"NPP Start develops the next generation of digital marketers, offering real-world experience to get your foot in the door — because AI shouldn't mean the door closes on the people coming next."

A movement, with a junior agency at its heart.◆ Honest. Inclusive. Ambitious.◆ Social enterprise from NPP◆ Passion is the entry requirement◆ A movement, with a junior agency at its heart.◆ Honest. Inclusive. Ambitious.◆ Social enterprise from NPP◆ Passion is the entry requirement◆
Why We Exist

The door was
already closing.

Right now, if you're 18 to 25 and trying to start a career in digital marketing, the odds are stacked against you. UK youth unemployment has risen to over 15% — the sharpest increase in the G7. Graduate positions fell by 33% in 2025 alone.

In marketing specifically, the picture is stark. The tasks that once taught junior marketers their craft — the analysis, the reports, the delivery — are being automated. The traditional paths into the industry are closing.

But here's what nobody is saying loudly enough: you still need experience to become the human in the loop on AI deliverables. How do you become the long-term consultants without the entry-level experience?

That's the door nppstart exists to open.

15%
UK youth unemployment — the sharpest rise in the G7
33%
Fall in graduate marketing positions in 2025 alone
1.2M
Applications submitted for fewer than 17,000 graduate roles
1M
Young people not in education, employment or training
Mission

To give 18–25 year olds a genuine path into digital marketing.

Through real knowledge, real experience and real connections to an industry that needs them — whether they know it yet or not.

Vision

A marketing industry where your background doesn't decide your future.

Where young people don't just land a job — they find a craft they love and a career they're proud of.

Who We're For

If the door hasn't
opened yet — this is for you.

nppstart is built specifically for 18 to 25 year olds who want to break into digital marketing but don't know where to begin — or who've been trying and keep hitting walls.

Maybe you've just left school. Maybe you graduated and the jobs weren't there. Maybe you've heard about SEO or social media and something about it feels right — but you have no idea how to get in.

You don't need experience. You don't need a degree. You just need to be curious, open, and willing to develop. Marketing is a broader, more creative, more varied career than most people realise — and nppstart is the place to find the part of it that lights you up.

School or college leavers
Stepping into the world and figuring out what comes next.
Graduates who haven't landed a role
With a degree but no door in. That's not a reflection on you — it's the market.
Career changers under 25
Starting fresh in a new direction. Marketing is a wide open space.
Anyone who's curious
No experience, no jargon, no idea where to start. That's exactly the right place to begin.
What We Do

Four pillars.
One complete path.

01

Learn

Free, practical training in the foundations of digital marketing. No jargon, no gatekeeping, no assumption that you already know things. Just honest, useful content built for people who are right at the beginning.

Because the basics, done well, are what everything else is built on.

17 free courses covering every core subject Short lessons, quizzes and hands-on tasks Live training events in the UK
02

Connect

Breaking in is as much about people as skills. nppstart builds a community where 18 to 25 year olds can find their people, ask questions without embarrassment, and start building the network that opens doors.

Member community for people at the start of their career Events and introductions to agencies and partners
03
The Agency

This is where nppstart goes further than any content or community platform. is a real junior agency — not a simulation, not a classroom exercise. A proper agency that takes on real clients and delivers real work.

Passion is the entry requirement. The people who join are those who've found their spark through the training and community. The skills come with the doing.

Paid work — real work deserves real pay Real client briefs across all service areas Mentorship from experienced marketers Published research and bylines
04

Place

Getting experience is only part of the story. nppstart actively places people into their first marketing role — with warm introductions to agency partners who trust the process and know the quality of people coming through.

Our goal isn't just to get you a job. It's to get you the right job, in the right team, where you can keep growing.

Active placement with agency partners Warm introductions — not cold applications
The Path

From knowing nothing
to your first role.

nppstart is built to take you the whole way.

1

Free Training

Start learning for free. No experience needed.

2

Community

Find your people. Discover what excites you.

3

Agency

Paid real work. Build a genuine portfolio.

4

First Role

Placed with warm introductions to agency partners.

See how it works in detail
What We Stand For

Five values that run through
everything we do.

Honest

We tell the truth about how hard it is to get in. That honesty is what makes us trustworthy.

Inclusive

For any 18–25 year old who wants in. Not just graduates, not just the connected.

Purposeful

Every decision connects back to the mission. We don't do things for the sake of it.

Human

Real people, real voice. We talk like people who genuinely care — because we do.

Ambitious

This is a movement. We think big. We back ourselves and we back the people coming through.

Who's Behind It

Built by an agency.
Driven by a cause.

nppstart is a social enterprise initiative from NPP — a digital marketing agency with years of experience across SEO, paid media, content and strategy.

It was born from a simple observation: the people who built careers in this industry were lucky enough to get in before the door started closing. nppstart is the commitment to making sure it stays open.

The training, the content and the community are led by the same people who deliver work for real clients every day. This isn't theory — it's the industry, brought to you directly.

"We were lucky enough to get in before the door started closing."

Get Involved

There's a place
here for everyone.

Whether you're 18 and just curious, 24 and frustrated with the job market, an agency wanting to invest in the next generation, or a business looking for great junior marketing work.

Start learning free Partner with us Work with
The Doer Framework

Want to understand how Do actually works?

The Doer Framework document explains every structural decision — the working hours, the Pomodoro day structure, the pastoral support model, the pay structure and the development arc — and the evidence behind each one.

Read the framework